The short of it? I build products that people love for moments that matter with empowered teams while driving the results the business desires. I’ve worked across a number of industries, developing a unique, holistic perspective on what users expect and need. Let’s chat to dig in more.

I ease the game of telephone that arises between business needs and the creative process. By keeping a pulse on cultural trends, I’m able to provide creative direction to produce content and activations that captivate users visually, and guide them through meaningful and purposeful experiences.

Across fintech, crypto, social commerce, and creative marketing, I’ve explored various methodologies to uncover insights into what people need, expect, and trust. Past work includes: designing and conducting interview studies, creating surveys, rapid prototyping, and A/B usability testing.

Numbers don’t lie. But they never tell the full story. I love the game of analysis, moving through the datasets and removing bias to extract insights. I monitor metrics to measure a business’ operational health, technical stability, and customer satisfaction to navigate challenges and confidently seize opportunities.

The key is building with, not just for. I work to connect the what with the who, amplifying business impact and unlocking new levels of engagement, brand awareness, and opportunities for innovation. I believe in leveraging niche community voices and showcasing the people behind the products. It’s also the best ways to build trust — the recipe for success.